SOAR

A redesign of an existing website. The brief is that it should be evolutionary in terms of design but with significant improvements in User Experience. It is a commercial website offering help to fearful fliers, but the people behind it care passionately about helping people so it's important that it conveys this message through the design of the site

As part of the redesign, the branding has been updated with a refreshed logo.

Client

SOAR Inc USA

Category

UX/UI Design

Role

Concept & Design

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SOAR

UI/UX Design & Branding Refresh

The design is intended to be inviting, reassuring and easy to comprehend without appearing too commerical.

The User Experience was designed using a combination of published user research as well as data/user research of existing clients.

Logo
How Flying Works - Home

SOAR

Prototype

User research, information architecture and user experience design central to the design process.

How Flying Works - Mobile view
SOAR Mobile

Responsive Mobile View

The site has been designed mobile first with a consistent user experience regardless of device but with particular attention to mobile visitors to ensure an equally good quality user experience.

SOAR home
SOAR DESKTOP

Desktop View

Designed to be calming and encourage trust in potential end users of the business.

How Flying Works - Mobile view
SOAR PROGRAM

Responsive Online Store

The UI/UX of the online store was carefully designed to illustrate the therapy support steps and help that can be purchased, without doing so in a way that would be seen as a typical online store.

SOAR home
SOAR

Wireframes

Before creating high definition designs several wireframes were created to plan the user experience in discussion with stakeholders and testing ideas.