How Flying Works

This project is about creating a new concept and online resource for airline travellers, whether they want to find out what's ok to take on board or even if they want to find out about weather before taking a trip. The service would also provide information for fearful fliers.

The work initially centred on creating a new brand and logos and later on creating a user interface and user experience that would best serve the goals of the project.

Client

SOAR Inc USA

Category

Branding Design Web UI

Role

Branding UX Design UI Design

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Phase One

Concept, Branding & Website

In creating the concept for "How Flying Works", I considered the various audience groups from frequent business travellers to occasional fliers. Some of these people would be looking for day to day information such as airport closures as well as rules regarding luggage etc. Other passengers would be fearful fliers looking for information to reassure them. Having worked on a project dedicated to fearful fliers, I used this experience as well as research of other aviation websites and resources.

With this background information and research I created various branding ideas and arrived at the branding shown below. This includes a background showing a family travelling (so with universal appeal) combined with a business-like appearance to the website. The logo uses a traditional font to give the impression of jet trails, also with universal appeal...

How Flying Works - Logo
How Flying Works - Home
PHASE TWO

UX/UI Design & Prototype

This project is currently in-progress, with user research, information architecture and user experience design central to the design process.

Equally important as the design and information architecture is the usability and accessibility of any website

Considering factors such as colour, contrast and the human factor is crucial in my design work.

How Flying Works - Mobile view
Mobile Compatible

Responsive Mobile View

Any modern website must be mobile compatible and easy to use, but even more so if the content is designed to be used on-the-move. How Flying Works is intended to provide information and reassurance to the travelling public so invariably will be used on-the-move. This website has been designed to be fully-responsive and adpats fluidly to the user interface.

Examples of work for this project

Desktop View

Screen shot of this case study shows the proposed home page concept.